乔布斯演讲技巧【经典3篇】

时间:2014-05-03 05:16:21
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乔布斯演讲技巧 篇一

乔布斯是一位传奇的演讲家,他的演讲技巧被广泛认可和赞赏。他的演讲风格独特,充满激情和感染力。下面将介绍乔布斯演讲的几个关键技巧。

首先,乔布斯懂得如何引起观众的兴趣。他常常以一个引人入胜的故事或问题作为开场,吸引听众的注意力。他善于运用悬念和反转来吸引观众,并让他们对演讲内容产生浓厚的兴趣。

其次,乔布斯注重演讲的结构和逻辑。他的演讲通常分为三个部分:开场、主体和结尾。在开场部分,他会以一个引人入胜的故事或问题引起观众的兴趣。在主体部分,他会清晰地介绍演讲的主题,并提供有力的论据和证据来支持自己的观点。在结尾部分,他会总结演讲的重点,并给观众留下深刻的印象。

此外,乔布斯的演讲语言简洁明了。他善于用简单的词汇和直观的比喻来解释复杂的概念。他避免使用专业术语和复杂的句子结构,使得观众能够轻松地理解他的演讲内容。

乔布斯还注重演讲的语调和肢体语言。他的演讲语调富有变化,既有激情洋溢的时候,也有沉思深沉的时候。他会用适当的手势和表情来强调重点,增强演讲的表达力。

最后,乔布斯的演讲充满激情和感染力。他对自己的产品和观点充满信心,并能够将这种信心传递给观众。他的演讲不仅仅是传递信息,更是激发听众的情感和激情。

总结起来,乔布斯的演讲技巧包括引起观众的兴趣、注重结构和逻辑、简洁明了的语言、恰当的语调和肢体语言以及充满激情和感染力。这些技巧使得他的演讲极具吸引力和影响力。无论是在商业领域还是在个人生活中,我们都可以借鉴乔布斯的演讲技巧,提升自己的演讲能力。

乔布斯演讲技巧 篇二

乔布斯是一位伟大的演讲家,他的演讲技巧给人留下了深刻的印象。他的演讲风格独特,充满激情和感染力。下面将介绍乔布斯演讲的另外几个关键技巧。

首先,乔布斯注重演讲的视觉效果。他的演讲中经常出现精心制作的幻灯片和视频,用以支持和强调他的演讲内容。他善于运用图片、图表和动画等元素来展示数据和信息,使得观众能够更加直观地理解演讲的内容。

其次,乔布斯善于运用情感和个人故事来打动观众。他会分享自己的亲身经历和感受,引起观众的共鸣。他的演讲常常带有情感色彩,让观众能够在情感上与他建立起联系。

此外,乔布斯的演讲注重节奏和韵律。他的演讲语速适中,让观众能够跟上他的思路。他还注重演讲的音量和语调的变化,以增强演讲的表达力和吸引力。

乔布斯还善于运用幽默来吸引观众。他的演讲中常常夹杂着幽默的笑点,让观众在轻松愉快的氛围中接受演讲的内容。他的幽默不仅能够让观众感到愉悦,还能够增加演讲的记忆点。

最后,乔布斯的演讲注重与观众的互动。他常常会与观众进行眼神交流,与他们建立起默契和联系。他还会主动引导观众的情感和反应,使得演讲变得更加生动和有趣。

总结起来,乔布斯的演讲技巧包括注重视觉效果、运用情感和个人故事、节奏和韵律的掌控、运用幽默和与观众的互动。这些技巧使得他的演讲更加生动、有趣和引人入胜。通过学习和借鉴乔布斯的演讲技巧,我们可以提升自己的演讲能力,更好地与观众沟通和交流。

乔布斯演讲技巧 篇三

乔布斯演讲技巧

  乔布斯是苹果公司的创始人,下面yjbys小编就跟大家收集整理了乔布斯的演讲技巧,有需要的可以看看,希望对你有帮助!

  Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the most extraordinary speakers and cooperators in America.

  但凡看过Steve Jobs的主题演讲的人都觉得,他是全美最棒的演说家,最了不起的合作伙伴。

  -Who does the best job of that in the world?

  -这个行当里谁最牛?

  Well, most presenter simply convey information, Jobs inspires.

  多数演讲者只是简单地传达信息,乔布斯的演讲却能点燃激情。

  I'm Camine Gallo. And today I'll walk you to several key techniques that Steve Jobs uses to electrify his audience, the relevants you can adopt for your very next presentation.

  我是卡迈恩·加洛,今天我将带领你们领略乔布斯的演讲艺术,教您如何在演讲中化腐朽为神奇。

  -Welcome to Mac world 2008. We got some great stuffs for you.

  -欢迎来到2008苹果大会 今天要给大家带来非同凡响的新产品

  -There's clearly something in the air today.

  -有没有感受到它们的"小宇宙"即将爆发?

  With those words Jobs open Mac Pro 2008, setting the theme for his presentation and hitting the major announcement of the day by launching the ultra thin Mac book air. Whether it's the notebook or the Iphone, Jobs unveils a single headline that set the theme.

  乔布斯开场的寥寥几句就揭示了大会主题 营造出了Mac book air的发布氛围。不管是发布Mac book还是iPhone 乔布斯只用简单的一句话就点明了主题——

  -Today Apple is going to reinvents the phone.

  -今天 苹果将掀起一场手机革命!

  Once you identify a theme, make sure it’s clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So let's say your sales manager introducing a new software tool that helps your team generate track and share sales leads. You might kick off a meeting this way: Good Morning! Thanks for coming. I know you'll be really excited about this. Today we'll make it easier for you to make a quota. That's the headline: easier to make a quota. It's memorable, and it sets the direction for the rest of the meeting. It gives your audience a reason to listen.

  一旦你确立演讲主题,整个演讲就要清晰地围绕这个主题来展开。例如,要在员工大会上推广一款追踪销售数据的软件。你可以这样开场:早上好,感谢大家参加会议。我知道大家都很期待,让我们直奔主题:如何轻松完成工作配额。如何完成工作配额,这个主题令人印象深刻。而且接下来怎么说一目了然 相信听众会非常乐意倾听下去。

  -I got four things I'd like to talk about with you today. So let's get started. Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between. Here's an example.

  -今天我有4项成果要与大家分享...演讲开始 乔布斯列出一个大纲,并明确告诉听众每个部分何时开始,何时结束。例如:

  -So that's time capsule, a perfect companion to leopard.

  -这就是Time Capsule,完美的系统伴侣。

  -And that's the first thing I wanna share with you this morning.

  -这是我要发布的第一款产品。

  The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like "extraordinary", "amazing" and "cool". He is passionate, enthusiastic and it shows.

  为了让听众不会半路跟丢,大纲会是一个不错的选择。它就像路标指引着听众紧跟你的步伐。在乔布斯的演讲中,你还会听到这样一些词:非同凡响、华丽丽、酷毕了。这些词汇充分展现了他的兴奋与激动。

  -Incredible, unbelievable, awesome, extraordinary year for Apple.

  -对于苹果来说,这是难以想象、非同凡响的一年。

  You know your audience wants to be wowed, not put to sleep. Too many people fall into this presentation mode, its stiff, its formal, it lacks possess. We, your listeners will give you a permission to have fun and be excite

d about your company, your product during your service.

  好的演讲应该振奋人心而不是催人"睡"下。枯燥、严肃、乏味的演讲放倒了一帮又一群的听众。那样的演讲我们不爱听、有趣、有激情地展现公司的产品,这才是我们需要的。

  If you are not passionate about it, we are not going to be. Remember, Jobs isn’t selling hardware. He's selling an experience. If you offer numbers and statistics, make them meaningful.

  如果你在那玩深沉,我们观众又怎么可能会激情四射。乔布斯从头至尾都不是在兜售产品,而是推销一种体验。如果要引用数据,请赐予它意义吧。

  -We have sold 4 million Iphones to date.

  -迄今为止,我们一共售出了4百万部iPhone 。

  -We pide 4 million by 200 days, that's 20,000 Iphones every day on average.

  -用4百万除以200,意味着我们平均每天卖出了2万部iPhone。

  Numbers don't mean much, unless it plays in context. Managers, connect the dots for your listeners. Recently I worked with a company that launched 12 Gigabyte memory card, 12 Gigabytes. That number doesn’t mean much to most people. So we put it in the contest. We said that's the enough memory to listen to your music while traveling to the moon and back. Now, 12 Gigabytes, mean something to me. Make numbers meaningful.

  数字本身没有意义,除非放入特殊的语境。要让这些数字有意义,给它们来点"比方"吧。最近我在和一个公司合作,这个公司刚刚发布了新的`12G内存卡。12G啊!但是多数人不明白12G是个什么概念。所以我给这个数字包装了下,12G的存储量 足够让你听着音乐在地球和月球之间兜上一圈。看,这回12G就厉害啦。赶紧地动手包装下数据吧。

  One of the most effective elements of Steve Jobs's presentation is that they are easy on the eyes. His presentations are visual and simple.

  乔布斯演讲的法宝就是视觉刺激。他的演讲不仅非常视觉化,而且通俗易懂。

  Well, most speakers fill their slides, with = =| data, texts and charts, Jobs does just the opposite. He uses very little text, and usually one, maybe two images for his slide.

  大多数的演讲者喜欢在幻灯片里塞进大量的数据、文字和图表 乔布斯却不这么干。他用丰富的视觉盛宴替代繁冗的文字图表,通常每个幻灯片也只有一两张图片而已。

  You see you want to paint a picture for your audience, without overwhelming them. Inspiring presentations are short on bullet points and big on visuals. If you really want your presentations to pop, treat it like a show, when ads flows, themes and transitions. Jobs includes video clips, demonstrations and guests, he also has a natural for dramatic flare. It’s very effective. For example we are introducing the MacBook Air, Jobs drew chairs by opening a manila inter office envelope, holding the laptop for everyone to see.

  在合适的时刻展现合适的内容,而不是连篇累牍、铺天盖地砸向听众。好的演讲通常只列出简明扼要的观点,其他的全是演示。想要演讲得出类拔萃,就把它当作一场"达人秀":各种广告、各种主题、各种变幻...乔布斯就用到了视频剪辑、样品展示、客串嘉宾...有时还会来个出其不意。别说,倒还真挺见效。比如在发布Mac Book Air时,他打开一个大信封,默默抽出了这个新款笔记本电脑,观众们瞬间石化了。

  -This is the new, Mac Book Air, you can get a feel for how thin it is.

  -这就是最新款Mac Book Air, 知道它有多薄了吧。

  What is the one memorable moment of your presentation? Identify your memorable moment and build up to it. -...Climax of the show -...our friends and everyone in the world today.

  你演讲中最难忘的瞬间是什么?定下那一刻,然后使出浑身解数把听众引向那里。

  And finally, rehearse, rehearse, and rehearse some more.

  最后一条,彩排,彩排,再彩排。

  -Let me show you how easy that is now.

  -让你们见识下 操作起来有多简单

  Steve Jobs makes it look easy because he spends hours rehearsing. He cannot pull off an intro presentation with a video clips and demonstrations and outside speakers without practice. The result of presentation that is perfect synchronized and looks, yes effortless. Now the average business first does not have a resource to create a Steve jobs's extraordinary ganza. But you do have time to rehearse. Thegreatest presenters do it, so should you.

  乔布斯的演示之所以看起来如此简单是因为他花了大量时间来彩排。没有反复的练习,那些视频剪辑、样品展示和客串嘉宾便都是浮云。因为反复的彩排,他才能在演讲过程中如此淡定,如此收放自如。当然很少有人生来就像乔布斯这样天赋异禀。但早起的鸟儿有虫吃的道理,你懂的,你总会有足够的时间去彩排。瞧瞧,人乔布斯还彩排呢,你为什么不呢?

  Oh, and one more thing. At the end of most presentations, Jobs add to the drama by saying “and one more thing…”

  哦,还有一点。通常在演讲的结尾 Jobs会加上一句 最后一项...

  -One last thing… He gonna adds a new product, or feature, sometimes just introduces a band.

  -最后一项...他会继续介绍一个新产品、新特性、或是给乐队当回司仪。

  It's not only the highest excitement, it also leaves your audience feel they been given an added bonus. The point is Steve Jobs approaches each presentation as an invent. A production with strong opening, product demonstrations in the middle and strong conclusion. And then yes, even a anchor, that 'one more thing…'. I wish you a dazzling presentation.

  这不仅仅是整个演讲的高潮,还能让观众觉得他们中了头彩。乔布斯把每一次演讲都当成产品去打造、去创新。赋予了演讲一个震撼的开场,一个高潮迭起的过程,和一个令人流连的尾声。对了 还有那句撩人的 最后一项...希望你们的演讲也能同样精彩!

乔布斯演讲技巧【经典3篇】

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